{"id":926,"date":"2026-06-03T12:08:44","date_gmt":"2026-06-03T12:08:44","guid":{"rendered":"https:\/\/americanhomejournals.com\/?p=926"},"modified":"2026-06-03T12:08:44","modified_gmt":"2026-06-03T12:08:44","slug":"ai-search-is-exposing-a-hidden-weakness-in-the-way-many-brands-operate","status":"publish","type":"post","link":"https:\/\/americanhomejournals.com\/?p=926","title":{"rendered":"AI search is exposing a hidden weakness in the way many brands operate"},"content":{"rendered":"
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The rise of AI search is exposing an organizational problem that companies often ignore.<\/p>

Read more I lecture at Stanford and interview for an AI firm. I want candidates to have 1 key quality.<\/a><\/p>

Only 22% of US marketers recently polled by Adobe’s digital marketing platform, Semrush, said they had a “fully integrated” AI search and search engine optimization strategy. The rest described some version of a gap.<\/p>

Internal silos are a problem for brands in the AI search era, Semrush said. Large language models are pulling data from multiple sources, including corporate websites’ blogs, news articles, Reddit chatter, and YouTube videos.<\/p>

“In the past, companies were able to operate in a fairly siloed approach,” Leigh McKenzie, director of online visibility at Semrush, told Business Insider.<\/p>

“Maybe the brand team was doing something on social media that was different to what the SEO team was doing on the blog, and the customer success team didn’t really pay too much attention to how many people were talking about the brand on Reddit,” McKenzie added.<\/p>

In the AI era, inconsistencies in how companies talk about themselves \u2014 and how consumers talk about them \u2014 can lead to inaccuracies in how chatbots and search platforms represent their brands, potentially affecting their visibility on these channels relative to competitors, Semrush said.<\/p>

Plus, brands that aren’t joined up internally may not be measuring their AI search efforts effectively.<\/p>\n

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