{"id":876,"date":"2026-06-02T04:10:27","date_gmt":"2026-06-02T04:10:27","guid":{"rendered":"https:\/\/americanhomejournals.com\/?p=876"},"modified":"2026-06-02T04:10:27","modified_gmt":"2026-06-02T04:10:27","slug":"this-startup-founder-says-he-works-7-days-a-week-keeps-a-mattress-in-the-office-and-sleeps-3-hours-a-night","status":"publish","type":"post","link":"https:\/\/americanhomejournals.com\/?p=876","title":{"rendered":"This startup founder says he works 7 days a week, keeps a mattress in the office, and sleeps 3 hours a night"},"content":{"rendered":"<section>\n<p>Nico Laqua said he&#8217;d rather shave years off his life than see his startup fail.<\/p>\n<p>He cofounded Corgi, an AI insurance company, in 2024. Corgi became a unicorn in May, raising its Series B at a $1.3 billion valuation \u2014 before raising a Series B1 round at a $2.6 billion valuation three weeks later.<\/p>\n<p>Read more <a href=\"https:\/\/americanhomejournals.com\/?p=874\">VC Bill Gurley says Anthropic is \u2018midwifing a deity\u2019 by \u2018building a species that\u2019s superior to humans\u2019<\/a><\/p>\n<p>To reach such heights, Laqua said he keeps an unusually strict schedule, where he works seven days a week, sleeps in the office, and gets around three hours of shut-eye.<\/p>\n<p>On an episode of the &#8220;20VC&#8221; podcast released Saturday, host Harry Stebbings asked Laqua: &#8220;Would you rather Corgi was a trillion-dollar company, but you died at 50, or it was a fail, and you live till you were 80?&#8221;<\/p>\n<p>&#8220;The answer to that is pretty easy,&#8221; Laqua said. &#8220;I&#8217;m dying either way.&#8221;<\/p>\n<p>Laqua&#8217;s outlook is part of a bigger trend in tech: the locked-in, &#8220;grindset&#8221; style of work. Founders are embracing the &#8216;996&#8217; schedule \u2014\u00a09 a.m. to 9 p.m., six days a week \u2014\u00a0and cutting out alcohol and sex.<\/p>\n<p>But Laqua takes it to an extreme. Here&#8217;s what he told Stebbings on the podcast:<\/p>\n<h2>He isn&#8217;t sleeping much<\/h2>\n<p>Laqua said he has a mattress on the floor of the Corgi office. His employees call it &#8220;Nico&#8217;s room.&#8221;<\/p>\n<p>&#8220;I don&#8217;t spend every single night there anymore,&#8221; he said. &#8220;I used to shower at the Equinox one street over, and they close very early, like 8 p.m. on Fridays. So, that was unpleasant.&#8221;<\/p>\n<p>Other startup founders are also embracing the office bed. When Business Insider toured young founders&#8217; apartments in September, several pointed to couches and blow-up mattresses in their offices.<\/p>\n<p>While the fusion of work and life may work for some, it can also cause burnout.<\/p>\n<p>Laqua alsosaid that he isn&#8217;t sleeping much. He said that he gets three to four hours of sleep a night. &#8220;I would rather measure my lifespan in victories than years,&#8221; he said.<\/p>\n<h2>The 7-day workweek<\/h2>\n<p>Some leaders want a four-day workweek. Laqua aims for seven.<\/p>\n<p>&#8220;Whatever you can get done in five days, I promise you you&#8217;ll get more done in six and seven,&#8221; Laqua said. &#8220;You should go all out.&#8221;<\/p>\n<p>Laqua said that high-growth startups in San Francisco have full offices on the weekends. &#8220;I don&#8217;t think it&#8217;s a coincidence.&#8221;<\/p>\n<p>That doesn&#8217;t mean Corgi workers can&#8217;t take a rest day. Laqua said that its employees take a day off &#8220;every now and then&#8221; \u2014 but that they don&#8217;t have a ritualized weekend of rest.<\/p>\n<p>Read more <a href=\"https:\/\/americanhomejournals.com\/?p=872\">Amazon\u2019s AI jackpot: Its $8 billion Anthropic holdings are now worth $74 billion<\/a><\/p>\n<p>&#8220;If your days off happen to be Saturday and Sunday every week, then you will not have a place at Corgi,&#8221; he said.<\/p>\n<p>Linear cofounder Karri Saarinen wrote on X that Laqua&#8217;s thinking represented that ofyoung founders &#8220;where the startup becomes their identity.&#8221;<\/p>\n<p>&#8220;They have a hard time doing anything else, and cannot understand that your work is not the person that is you,&#8221; Saarinen wrote. &#8220;But activities outside of work can grow you as a person too and make you do better work.&#8221;<\/p>\n<p>Laqua responded: &#8220;If you&#8217;re obsessed with a problem, you work hard.&#8221;<\/p>\n<h2>Those doggy tattoos<\/h2>\n<p>When Stebbings shared the interview online, he included one extra detail: that &#8220;2\/3 of the first 30 team members have the Corgi logo as a tattoo.&#8221;<\/p>\n<p>The statistic is not discussed in the interview. In September, Laqua told the Wall Street Journal that &#8220;two-thirds of our early employees got Corgi tattoos.&#8221;<\/p>\n<p>Corgi has 177 employees, per PitchBook.Laqua and Corgi did not respond to requests for comments from Business Insider.<\/p>\n<p>The tattoos stirred up debate online. &#8220;Imagine getting a tattoo all for building B2B SaaS,&#8221; wrote Coinbase&#8217;s Richard Wu. Former Lovable engineer Tiger Abrodi called it a &#8220;clown show.&#8221;<\/p>\n<p>Others seemed intrigued. OpenClaw chief architect Vincent Koc quoted the line on X, added &#8220;Hmmmm,&#8221; and tagged the agent&#8217;s creator, Peter Steinberger.<\/p>\n<p>On the podcast, Laqua emphasized the importance of strong branding.<\/p>\n<p>&#8220;The cosmetic stuff does matter,&#8221; he said. &#8220;There&#8217;s a reason why governments and religions and all of the really important things tend to care about symbols.&#8221;<\/p>\n<p>Read more <a href=\"https:\/\/americanhomejournals.com\/?p=870\">Sam Altman says companies embracing AI the most are actually hiring<\/a><\/p>\n<h2>Would you work at a company with the expectation of a seven-day workweek? Let us know below:<\/h2>\n<div><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Corgi cofounder Nico Laqua said he often gets 3-4 hours of sleep. &#8220;I would rather measure my lifespan in victories than years,&#8221; he said.<\/p>\n","protected":false},"author":1,"featured_media":875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This startup founder says he works 7 days a week, keeps a mattress in the office, and sleeps 3 hours a night - American home journals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanhomejournals.com\/?p=876\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This startup founder says he works 7 days a week, keeps a mattress in the office, and sleeps 3 hours a night - 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