{"id":2997,"date":"2026-08-04T21:36:22","date_gmt":"2026-08-04T21:36:22","guid":{"rendered":"https:\/\/americanhomejournals.com\/?p=2997"},"modified":"2026-08-04T21:36:22","modified_gmt":"2026-08-04T21:36:22","slug":"lime-is-doubling-down-on-cities-where-it-already-operates-its-about-creating-more-loyal-riders-its-ceo-says","status":"publish","type":"post","link":"https:\/\/americanhomejournals.com\/?p=2997","title":{"rendered":"Lime is doubling down on cities where it already operates. It’s about creating more loyal riders, its CEO says"},"content":{"rendered":"
\n

Expect to see even more Lime scooters and bikes zooming around major US cities.<\/p>\n

Wayne Ting, Lime’s CEO, told Business Insider on Tuesday that the company is focused on getting more of its vehicles on the roads where it already operates rather than making a big push to expand to more cities.<\/p>\n

Read more OpenAI reaches $3.2 million settlement with DOJ over claims it discriminated against US workers<\/a><\/p>\n

Ting made the comments on the same day that Lime reported quarterly earnings results for the first time. Revenue grew 24% to $304 million for the second quarter, and the company posted net income of $295 million, including the benefits of its IPO in July.<\/p>\n

Shares of Lime rose about 2% in after-hours trading.<\/p>\n

Getting riders to use Lime more frequently will be key to making the company consistently profitable, Ting said.<\/p>\n

Lime operates in about 60 US cities. By adding more vehicles to its existing fleets, Ting said, Lime makes it easier for users to find a ride near them.<\/p>\n

That’s particularly important as Lime grows its paid subscription options, such as LimePass, which offers a discount on the company’s usual per-minute rate if riders buy ahead of time.<\/p>\n

“You’re going to continue to see us invest in our existing markets to grow reliability,” he said. “And, by growing reliability, we can also engage our riders more frequently.”<\/p>\n

Lime’s monthly active users grew 22% during its second quarter, topping 5 million for the first time.<\/p>\n

Read more Microsoft is retiring its peer-feedback tool as it overhauls employee reviews, an internal message shows<\/a><\/p>\n

Ting said that Lime is “an AI-resilient business,” because it sells real-world rides on scooters and bikes. “There’s no amount of vibe-coding that is going to get you physical transportation,” he said.<\/p>\n

Even so, Lime is using AI in its operations, he said.<\/p>\n

The company uses a machine-learning algorithm to determine where to position scooters and bikes in each city based on demand, Ting said. The tech allows the company to “optimize revenue or profits,” he added.<\/p>\n

There’s also a benefit for riders, Ting said: They’re more likely to find a scooter or bike nearby when they need one.<\/p>\n

“Reliability is both the number of bikes and scooters you have, but it’s also making sure they’re at the right place at the right time,” he said.<\/p>\n

Do you have a story idea about Lime? Contact this reporter at <\/em>abitter@businessinsider.com<\/u><\/em> or via encrypted messaging app Signal at 808-854-4501. Use a personal email address, a nonwork WiFi network, and a nonwork device; <\/em>here’s our guide to sharing information securely<\/u><\/em>.<\/em><\/p>\n

Read more What smart people are saying about OpenAI\u2019s \u2018Apple is getting this wrong\u2019 rebuttal<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

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