{"id":2967,"date":"2026-08-04T05:04:46","date_gmt":"2026-08-04T05:04:46","guid":{"rendered":"https:\/\/americanhomejournals.com\/?p=2967"},"modified":"2026-08-04T05:04:46","modified_gmt":"2026-08-04T05:04:46","slug":"he-choreographed-routines-for-k-pop-stars-like-bts-and-seventeen-now-hes-building-ai-for-dance","status":"publish","type":"post","link":"https:\/\/americanhomejournals.com\/?p=2967","title":{"rendered":"He choreographed routines for K-pop stars like BTS and Seventeen. Now he’s building AI for dance."},"content":{"rendered":"
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K-pop’s biggest stars, from BTS to Seventeen, have danced routines that Youngjun Choi choreographed. Now, the top choreographer is betting that AI can help anyone with an idea, a phone, and no dance training to create the next hit K-pop dance.<\/p>\n

Read more Hugging Face CEO says China is winning the AI race while the US is building \u2018in silos\u2019<\/a><\/p>\n

It all started six years ago when Choi met Joon Jung, then a dancer in his 20s<\/strong>who wanted to figure out a way for choreographers to build sustainable careers.<\/p>\n

Now, with more than 800 K-pop routines to his name, Choi has gone into business with Jung. They co-founded the startup MVNT to build an AI system for programmable dance, much like Suno, the generative AI music platform. Jung, who worked in tech and crypto, helped set up the company and is now its CEO.<\/p>\n

In 2024, MVNT got $200,000 in seed funding from Mashup Ventures, a Seoul-based venture capital firm. Now MVNT is launching its pre-Series A fundraising and hopes to raise $10 million to take its work further.<\/p>\n

The creative mind behind iconic K-pop dances<\/h2>\n

Choi, now in his 40s, has been in the dance business for 20 years. He’s seen stars rise and fall into obscurity, and been the unseen hand behind some of the industry’s most famous routines. BTS’s “I Need U” \u2014 an early hit song from the Grammy-nominated group \u2014 was one of them.<\/p>\n

The choreographer cites the band Seventeen’s “Falling Flower,” a complex three-and-a-half-minute routine, as one of his favorites. Choi told Business Insider dances like this can take weeks or even months to master \u2014 even for a band like Seventeen, whose members are all top-tier performers.<\/p>\n

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