{"id":2488,"date":"2026-07-21T15:38:24","date_gmt":"2026-07-21T15:38:24","guid":{"rendered":"https:\/\/americanhomejournals.com\/?p=2488"},"modified":"2026-07-21T15:38:24","modified_gmt":"2026-07-21T15:38:24","slug":"google-doubles-down-on-cheaper-faster-ai-but-says-gemini-3-5-pro-still-isnt-ready","status":"publish","type":"post","link":"https:\/\/americanhomejournals.com\/?p=2488","title":{"rendered":"Google doubles down on cheaper, faster AI \u2014 but says Gemini 3.5 Pro still isn’t ready"},"content":{"rendered":"
\n

Google is rolling out some new AI models \u2014 but not the one that many were expecting.<\/p>\n

Read more Intel plans layoffs within its data center group<\/a><\/p>\n

The company announced on Tuesday\u00a0three Gemini models that it said are faster and cheaper to run AI agents, as Google continues to double down on efficiency over raw power.<\/p>\n

That’s not entirely by choice: Google said that Gemini 3.5 Pro, the new frontier model it originally promised for June, is still in testing. Google also teased Gemini 4, the next big flagship model, although that is not expected for several months.<\/p>\n

Of the new models rolling out this week, Google describes 3.6 Flash as the “workhorse” that is better than 3.5 Flash at tasks such as coding. Google said 3.6 Flash reduces token usage \u2014 units of text processed by AI \u2014 by up to 17% compared to its predecessor, according to analysis from Artificial Analysis Index, a benchmark for comparing AI tools.<\/p>\n

Google also unveiled 3.5 Flash-Lite, which it says is its fastest and “most cost-effective” version of its 3.5 model yet.<\/p>\n

Then there’s 3.5 Flash Cyber, which is designed to find and fix cybersecurity vulnerabilities at a performance level similar to rivals but at a “lower price per token than larger models,” Tulsee Doshi, senior director of product management in Google’s Gemini group,said in a blog post.<\/p>\n

That last part is crucial. Anthropic and OpenAI have both rolled out cybersecurity models in recent months, but it seems that, again, Google is hoping to undercut the competition on cost.<\/p>\n

With the realization that using lots of tokens doesn’t always merit the best results, more companies are reining in their AI spending and turning to more cost-conscious models. That gives Google a strategic opening.<\/p>\n

“Companies are already blowing through their annual token budgets, and it’s only May,” Google CEO Sundar Pichai<\/u> said earlier this year. “If companies used a mix of Flash and other frontier models, they could save a lot of money.”<\/p>\n

Read more Jamie Dimon shared the one characteristic he says sinks CEOs<\/a><\/p>\n

Google says its new models hit the “sweet spot” of efficiency and power for running agents.<\/p>\n

No sign of 3.5 Pro<\/h2>\n

Gemini 3.5 Pro, Google’s next big frontier model, is being tested with partners and will ship it “as soon as it’s ready,” the company said.<\/p>\n

Business Insider reported in June that Google had pushed the targeted release date for 3.5 Pro to July. Bloomberg\u00a0recently reported the model may have been further delayed.<\/p>\n

As of Tuesday, Google hasn’t got a single model among the top 10 ranking in the Artificial Analysis leaderboard, which uses a composite benchmark to score models across areas including maths and reasoning.<\/p>\n

Google also said on Tuesday that it has begun its “most ambitious pre-training run yet” for Gemini 4, its next major model.<\/p>\n

Typically, Google launches these big flagship models at the very end of the year, and it’s not yet clear whether the 3.5 Pro will be powerful enough to vault Google back to the bleeding edge in the interim.<\/p>\n

However, as companies take a more considered approach to their AI spend and cap their token usage, Google is positioning itself for the moment.<\/p>\n

Read more OpenAI faces stark doubts about ChatGPT ads. It\u2019s beginning the long fight to prove them wrong.<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Google unveiled Gemini 3.6 Flash, 3.5 Flash Lite, and Flash Cyber as it focuses on bringing down AI costs, but competitors have taken the frontier.<\/p>\n","protected":false},"author":1,"featured_media":2487,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"yoast_head":"\nGoogle doubles down on cheaper, faster AI \u2014 but says Gemini 3.5 Pro still isn't ready - American home journals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanhomejournals.com\/?p=2488\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google doubles down on cheaper, faster AI \u2014 but says Gemini 3.5 Pro still isn't ready - 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