{"id":2420,"date":"2026-07-18T11:04:05","date_gmt":"2026-07-18T11:04:05","guid":{"rendered":"https:\/\/americanhomejournals.com\/?p=2420"},"modified":"2026-07-18T11:04:05","modified_gmt":"2026-07-18T11:04:05","slug":"the-tech-ification-of-the-world-cup","status":"publish","type":"post","link":"https:\/\/americanhomejournals.com\/?p=2420","title":{"rendered":"The tech-ification of the World Cup"},"content":{"rendered":"
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Tech is playing a bigger role in everyone’s lives, and the World Cup is no different.<\/p>\n

Read more Warren Buffett\u2019s message to investors: Be careful<\/a><\/p>\n

At the 2026 edition of the tournament \u2014 which concludes on Sunday with the final between Argentina and Spain \u2014 referees are wearing more equipment than ever before: A camera, a microphone, and two watches. All 1,248 players were scanned in 3D, and the ball contains a microchip.<\/p>\n

Ever since the laws were first codified for the beautiful game, players and fans have argued about referees’ decisions. Tech has helped prove incidents one way or another, so refs can make decisions without ambiguity.<\/p>\n

Visualizations and new cameras also give fans more insight into games.<\/p>\n

Here are four key technologies that have played a role in the biggest event in sports.<\/p>\n

Referee View<\/strong><\/h2>\n

A referee’s point-of-view camera lets fans get a closer look at the action on the pitch. From highlighting the difference between a clean tackle and a foul to replays of goals and impressive dribbles to a close-up of a player’s remonstrations.<\/p>\n

The Bundesliga, Germany’s top league, introduced such a camera in 2024, and other European leagues followed suit \u2014 although most only broadcast the images after a game has finished.<\/p>\n

For the World Cup, referees wear a headset with a small camera positioned over their ear. The images are shown during the game, with the help of Lenovo, whose AI tech stabilizes the image to reduce motion blur.<\/p>\n

Semi-automated offside<\/strong><\/h2>\n

Offside is one of the oldest rules in soccer, first codified in 1863, but it relies on fine margins that are hard to judge in real time.<\/p>\n

The law essentially says that an attacker can’t be beyond the last defender when the ball is passed to them. It’s designed to prevent goalhanging, where a player would loiter near the opponent’s goal waiting for an easy chance to score.<\/p>\n

Over the years, there have been too many incidents to name: Goals have been incorrectly disallowed, incorrectly given, or stirred up heated debate. However, there is no arguing with the technology.<\/p>\n

Semi-automated offside technology uses at least 10 cameras high up in the stadium to track players. AI processes different parts of their bodies and sends an alert if they are offside.<\/p>\n

The World Cup ball also contains a sensor, so the AI knows exactly when the pass was played.<\/p>\n

Read more Dan Ives, the Wall Street analyst known for his bullish tech calls, is making a big bet on himself<\/a><\/p>\n

For this year’s tournament, all 1,248 players spent 30 seconds in a 3D scanner to create a unique model, aiding in more precise tracking. Plus, it helps construct a freeze-frame replay of the offside decision.<\/p>\n

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More of Business Insider’s World Cup coverage<\/h2>\n
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A small-business mecca in Philadelphia is leaning into World Cup fandom<\/p>\n<\/h3>\n<\/div>\n<\/article>\n

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Where to watch the World Cup: Free live stream channels from anywhere for every game<\/p>\n<\/h3>\n<\/div>\n<\/article>\n<\/div>\n

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Where to buy World Cup tickets: Cheapest prices for the final and bronze medal match<\/p>\n<\/h3>\n<\/div>\n<\/article>\n

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How to watch the World Cup final online for free from anywhere: Argentina vs. Spain<\/p>\n<\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Snicko<\/strong><\/h2>\n

The Snickometer, or Snicko, is used to determine whether the ball has made contact with another object or a person. It was first developed for cricket, using a sensitive microphone, but the World Cup uses the sensor in the ball.<\/p>\n

Its most prominent use in the tournament was when Croatia’s Jo\u0161ko Gvardiol thought he had rescued a draw against Portugal in added time, but the goal was disallowed.<\/p>\n

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According to the data provided by Connected Ball Technology housed within the @adidasfootball Trionda, the official match ball of the @FIFAWorldCup, it was proven that contact was made by Croatia’s #20 Igor Matanovi\u0107 in the build up to the goal against Portugal, allowing the\u2026 pic.twitter.com\/AyBz11N3wV<\/p>\n

\u2014 FIFA Media (@fifamedia) July 3, 2026<\/p><\/blockquote>\n<\/div>\n

At first glance, it looked like the ball was passed straight to a Croatian attacker. However, Snicko showed that another Croatian player headed the ball, at which point his teammate was offside.<\/p>\n

On the other hand, when England equalized against Norway in the quarterfinals, some Norwegian players claimed that England only gained possession because the ball was obstructed by a Spidercam cable above the pitch. Indeed, some pundits questioned the odd trajectory of the kick, but FIFA released a video in which Snicko showed that the ball did not touch anything.<\/p>\n

Goal-line technology<\/strong><\/h2>\n

Seeing the ball ripple the back of the net is a great sight, but sometimes a goal is a scrappier affair. The whole ball has to cross the line to count as a goal, which can be hard for the referee or linesman to see.<\/p>\n

Most infamously, England were knocked out of the 2010 World Cup after a long-range shot from Frank Lampard was incorrectly adjudged not to have crossed the line. The ball went past the German goalkeeper and bounced down off the crossbar into the goal, but the referee waved play on.<\/p>\n

Cue angry headlines from the British press and renewed calls for tech to determine whether the ball has crossed the line.<\/p>\n

Goal-line technology was officially approved in 2012, using a similar system to Hawk-Eye in Tennis. High-speed cameras, focused on the line, can determine whether the ball has crossed it.<\/p>\n

Read more The next prenup provision: What happens if your spouse cheats on you with AI?<\/a><\/p>\n

The referee wears a watch that receives the signal within one second.<\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Referees wear a POV camera, there’s a sensor in the ball, and all 1,248 players were scanned in 3D.<\/p>\n","protected":false},"author":1,"featured_media":2419,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interesting"],"yoast_head":"\nThe tech-ification of the World Cup - American home journals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanhomejournals.com\/?p=2420\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The tech-ification of the World Cup - American home journals\" \/>\n<meta property=\"og:description\" content=\"Referees wear a POV camera, there's a sensor in the ball, and all 1,248 players were scanned in 3D.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/americanhomejournals.com\/?p=2420\" \/>\n<meta property=\"og:site_name\" content=\"American home journals\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-18T11:04:05+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/americanhomejournals.com\\\/?p=2420#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/americanhomejournals.com\\\/?p=2420\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/americanhomejournals.com\\\/#\\\/schema\\\/person\\\/a3bb30439d8074c26cddd2e4af7af957\"},\"headline\":\"The tech-ification of the World Cup\",\"datePublished\":\"2026-07-18T11:04:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/americanhomejournals.com\\\/?p=2420\"},\"wordCount\":908,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/americanhomejournals.com\\\/?p=2420#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/americanhomejournals.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/40a5b368d77c76ac9882629a27c27748.webp\",\"articleSection\":[\"Interesting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/americanhomejournals.com\\\/?p=2420#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/americanhomejournals.com\\\/?p=2420\",\"url\":\"https:\\\/\\\/americanhomejournals.com\\\/?p=2420\",\"name\":\"The tech-ification of the World Cup - 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