{"id":2292,"date":"2026-07-15T11:34:03","date_gmt":"2026-07-15T11:34:03","guid":{"rendered":"https:\/\/americanhomejournals.com\/?p=2292"},"modified":"2026-07-15T11:34:03","modified_gmt":"2026-07-15T11:34:03","slug":"an-ai-startup-wants-vibe-directing-to-become-the-new-vibe-coding","status":"publish","type":"post","link":"https:\/\/americanhomejournals.com\/?p=2292","title":{"rendered":"An AI startup wants ‘vibe directing’ to become the new vibe coding"},"content":{"rendered":"
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Here comes an AI ad campaign that could ruffle some feathers in Hollywood.<\/p>\n

AI text-to-video platform OpenArt AI is launching ads in AMC movie theaters across Los Angeles, San Francisco, and New York this week to promote its Director product, the company exclusively told CMO Insider. The push also includes billboards in those cities, as well as digital and social placements.<\/p>\n

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Director lets users describe an idea, visual style, and narrative arc in conversational language, then generates videos up to five minutes long.<\/p>\n

The company said it hopes the campaign \u2014 created entirely in-house using the Director tool \u2014 will spark a wave of “vibe directing,” echoing the rise of “vibe coding,” and inspire newcomers to create micro dramas, music videos, or ads.<\/p>\n

“I don’t think we’re trying to be provocative, but it’s just that we think the audience is a really good fit,” Stella Guan, head of growth and operations at OpenArt AI, told me when I asked whether targeting the campaign to cinemagoers was designed to poke the hornet’s nest.<\/p>\n

AI has provoked a backlash within Hollywood’s creative community over the technology’s potential to destroy jobs and the proliferation of low-quality “AI slop.” A growing segment of the industry \u2014 including Ben Affleck and Martin Scorsese \u2014 has become more open to embracing it to streamline and enhance their technical work, though.<\/p>\n

Founded in 2022 by two former Googlers, OpenArt AI says it has grown to 8 million monthly active users. In January, the company raised a $30 million Series A round led by Canaan Partners.<\/p>\n

The company’s in-house studio of six creative directors spent four days coming up with ideas for the ad using the Director product. The company held a “movie night” screening marathon before selecting the final spot.<\/p>\n

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