{"id":2141,"date":"2026-07-10T10:34:38","date_gmt":"2026-07-10T10:34:38","guid":{"rendered":"https:\/\/americanhomejournals.com\/?p=2141"},"modified":"2026-07-10T10:34:38","modified_gmt":"2026-07-10T10:34:38","slug":"the-sunglasses-of-sun-valley-see-the-shades-ceos-wore-to-the-summer-camp-for-billionaires","status":"publish","type":"post","link":"https:\/\/americanhomejournals.com\/?p=2141","title":{"rendered":"The sunglasses of Sun Valley: See the shades CEOs wore to the ‘summer camp for billionaires’"},"content":{"rendered":"
\n

The biggest status symbol at Sun Valley this week may not be the private jet, but the sunglasses.<\/p>\n

Read more OpenAI wants to free us from our screens. Who\u2019s going to tell them?<\/a><\/p>\n

Tech CEOs and media moguls have arrived in Sun Valley, Idaho, for Allen & Co.’s annual conference, the invite-only gathering often called “summer camp for billionaires.”<\/p>\n

The event is known for dealmaking behind closed doors, but it’s also a display of sartorial subtlety \u2014 a marker of the highest ranks of corporate power.<\/p>\n

Sunglasses are always a key part of the corporate summer casual look for which the conference is famous. Executives across the tech and media industries often sport the latest designer shades.<\/p>\n

This year, Victoria Hitchcock, a fashion lifestyle stylist and personal brander in Silicon Valley and the San Francisco Bay area, told Business Insider the dominant style seems to be logo-less sunglasses.<\/p>\n

“These people could buy anything, and they’re choosing pieces that are considered, well-fitted, and specific to them. Not logos-first, not trend-first. That’s the real tell of where tech style is headed.”<\/p>\n

Here are the top frames we’ve spotted so far.<\/p>\n

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Alex Karp, CEO of Palantir Technologies<\/h2>\n
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Alex Karp, cofounder and CEO of Palantir, wore sporty wraparound-style frames with reflective purple lenses that appear to be the Rudy Project’s Rydon, which retail for about $270.<\/p>\n

Karp leads Palantir, an AI and data-infrastructure company.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Karlie Kloss, CEO of Bedford Media<\/h2>\n
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Karlie Kloss brought a more fashion-forward spin to Sun Valley’s executive-casual uniform with what Hitchcock identified as a pair of Maison Margiela x Gentle Monster sunglasses, which retail for nearly $400.<\/p>\n

“This is what I mean when I talk about fit over flash,” Hitchcock said. “Those frames are sculpted to her bone structure so precisely they look custom. The stitch detailing adds texture without adding noise.”<\/p>\n

Kloss is best known as a supermodel, but her r\u00e9sum\u00e9 now stretches well beyond fashion. She is the chairwoman and CEO of Bedford Media, the company behind i-D and the planned relaunch of Life magazine. She’s also the founder of Kode With Klossy, a free coding camp for girls and nonbinary teens.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Neal Mohan, CEO of YouTube<\/h2>\n
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Neal Mohan, CEO of YouTube, arrived in blue rectangular sunglasses with dark lenses that look like Oliver Peoples’ Mr. Federer frames, which sell for about $530.<\/p>\n

Mohan runs Google’s video giant, overseeing everything from creators and ads to YouTube Shorts, streaming, and the platform’s growing push into AI tools.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Julia Hartz, CEO of Eventbrite<\/h2>\n
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Julia Hartz, cofounder and CEO of Eventbrite, wore glossy black sunglasses with thick frames. They seem to be the Vendome model from Jacques Marie Mage, which can sell for over $1,000.<\/p>\n

Hartz leads Eventbrite, the ticketing and events platform used by organizers to manage live experiences.<\/p>\n

Read more I moved to the US from Pakistan for college. Here\u2019s how I landed a job at Google \u2014 and why AI doesn\u2019t worry me.<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Kevin Warsh, chair of the Federal Reserve<\/h2>\n
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Kevin Warsh, chair of the Federal Reserve, wore amber-toned, rectangular sunglasses.<\/p>\n

“That amber tone on Kevin Warsh is such a confident choice. Bold without tipping into costume,” Hitchcock told Business Insider. “It’s a frame that transitions from a morning panel to dinner without missing a beat.”<\/p>\n

As Fed chair, Warsh leads the US central bank and chairs the Federal Open Market Committee, which sets interest-rate policy.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Rene Haas, CEO of Arm Holdings<\/h2>\n
\n

The Sun Valley crowd is full of early adopters, and so wearable tech always fits the bill. Arm Holdings CEO Rene Haas wore classic black rectangular Meta Ray-Ban frames with clear lenses, which range from $400 to $800 on Meta’s website.<\/p>\n

Arm Holdings is a chip-design giant whose technology powers everything from smartphones to cars, cloud servers, and AI devices.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Dara Khosrowshahi, CEO of Uber<\/h2>\n
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Uber CEO Dara Khosrowshahi wore classic round Ray-Ban aviator sunglasses with dark lenses, which retail for about $250.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

\n
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Josh D’Amaro, CEO of Disney<\/h2>\n
\n

Josh D’Amaro, the CEO of Disney, also kept it classic in dark aviator-style sunglasses.<\/p>\n

“Amaro’s frames read very Oliver Peoples to me,” Hitchcock said. “Warm, refined, a little bit vintage-Hollywood.”<\/p>\n

D’Amaro’s sunglasses appear to be the Finley Esq. Sun model from Oliver Peoples, which sells for about $430.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

\n
\n

David Zaslav, CEO and President of Warner Bros<\/h2>\n
\n

David Zaslav, CEO of Warner Bros. Discovery, wore dark rectangular sunglasses with a sturdy black frame \u2014 a classic media-mogul choice that complemented his Sun Valley look.<\/p>\n

He leads Warner Bros. Discovery, the company behind Warner Bros., HBO, CNN, Discovery, and Max.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Wendi Murdoch, entrepreneur<\/h2>\n
\n

Wendi Murdoch, media mogul Rupert Murdoch’s ex-wife, wore oversize, glossy black sunglasses that look like Versace’s VE4405 model, which sells for $323 at Nordstrom.<\/p>\n

Murdoch is a major tech investor and a longtime media-world power player with deep ties across entertainment, technology, and business circles.<\/p>\n

Read more This fitness startup vibecoded an app to make you walk before you can scroll<\/a><\/p>\n<\/div>\n<\/div>\n<\/section><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

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