{"id":159,"date":"2026-05-14T15:35:39","date_gmt":"2026-05-14T15:35:39","guid":{"rendered":"https:\/\/americanhomejournals.com\/?p=159"},"modified":"2026-05-14T15:35:39","modified_gmt":"2026-05-14T15:35:39","slug":"bcg-trained-an-ai-agent-on-the-worst-things-its-salespeople-do","status":"publish","type":"post","link":"https:\/\/americanhomejournals.com\/?p=159","title":{"rendered":"BCG trained an AI agent on the worst things its salespeople do"},"content":{"rendered":"
\n

There’s a lot of public concern that an AI will someday go off the rails and annihilate humanity.<\/p>\n

Read more Anthropic expands its partnership with PwC as it pushes to get Claude into the hands of corporate America<\/a><\/p>\n

So it may be a little surprising that Boston Consulting Group is training its customer-facing AI agent, Jamie, on what not to do.<\/p>\n

Japjit Ghai, a managing director and partner at BCG X, the firm’s tech build-and-design division, said on a recent episode of the comany’s podcast that Jamie is learning from both its strongest-performing sellers \u2014 and their worst decisions.<\/p>\n

“We trained the agent by studying the best sellers \u2014 their call transcripts, how they engage with customers \u2014 and teaching Jamie to do the same,” he said.<\/p>\n

“We also trained Jamie not to replicate the worst seller experiences.”<\/p>\n

BCG trains Jamie using several sources, including its own internal expertise, a client’s knowledge of its business, and a company’s existing sales calls and transcripts, Ghai later told Business Insider in an interview.<\/p>\n

Those recordings and transcripts are a “repository of often underleveraged assets,” Ghai said, that BCG can use to identify “what good looks like.” The goal is not to mimic one individual seller, he said, but to use historical patterns to understand which behaviors and ways of engaging with customers “tend to resonate better.”<\/p>\n

Read more Tech\u2019s hottest job: Documentary filmmaker<\/a><\/p>\n

Jamie is also trained to identify behaviors that “did not resonate.” BCG can then use those lessons for targeted coaching and development. After a call, he said, a seller could get a personalized scorecard from Jamie showing what they did well and where they fell short, based on how they navigated the conversation.<\/p>\n

Ghai said the system is designed to improve over time. Each conversation creates more data that can be used to train future conversations, he said, making Jamie an “always on muscle” that learns from the best individual behaviors rather than simply copying the best individual sellers.<\/p>\n

BCG isn’t the only company to use its top talent for training purposes.<\/p>\n

At Vercel, a cloud-based platform for developers to build and deploy websites and applications, agentshave also been trained on their best employees. Last year, the company modeled an AI agent after its best sales development representative and ultimately downsized its 10-person teamto one person overseeing the agent.<\/p>\n

“Modeling after the top-performing employees has always been a standard business practice. The difference now is that technology lets us accelerate it,” David Totten, Vercel’s vice president of global field engineering, told Business Insider in October.<\/p>\n

Do you work in consulting and have a story to share? Email Lakshmi Varanasi at <\/em>lvaranasi@businessinsider.com<\/u><\/em> from a non-work email and device or contact her on Signal at lvaranasi.70.<\/em><\/p>\n

Read more I tested Claude Design and Canva AI. One had to be coached, the other anticipated my every need.<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Boston Consulting Group has an AI agent called Jamie who’s trained on its top salespeople, and also their worst behaviors, decision, and interactions.<\/p>\n","protected":false},"author":1,"featured_media":158,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"yoast_head":"\nBCG trained an AI agent on the worst things its salespeople do - American home journals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/americanhomejournals.com\/?p=159\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BCG trained an AI agent on the worst things its salespeople do - American home journals\" \/>\n<meta property=\"og:description\" content=\"Boston Consulting Group has an AI agent called Jamie who's trained on its top salespeople, and also their worst behaviors, decision, and interactions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/americanhomejournals.com\/?p=159\" \/>\n<meta property=\"og:site_name\" content=\"American home journals\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-14T15:35:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/americanhomejournals.com\/wp-content\/uploads\/2026\/05\/0156ac22a04796813d5b79f29d50fe92.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/americanhomejournals.com\\\/?p=159#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/americanhomejournals.com\\\/?p=159\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/americanhomejournals.com\\\/#\\\/schema\\\/person\\\/a3bb30439d8074c26cddd2e4af7af957\"},\"headline\":\"BCG trained an AI agent on the worst things its salespeople do\",\"datePublished\":\"2026-05-14T15:35:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/americanhomejournals.com\\\/?p=159\"},\"wordCount\":494,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/americanhomejournals.com\\\/?p=159#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/americanhomejournals.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/0156ac22a04796813d5b79f29d50fe92.webp\",\"articleSection\":[\"AI\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/americanhomejournals.com\\\/?p=159#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/americanhomejournals.com\\\/?p=159\",\"url\":\"https:\\\/\\\/americanhomejournals.com\\\/?p=159\",\"name\":\"BCG trained an AI agent on the worst things its salespeople do - 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