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Salesforce has held talks to buy Listen Labs, an AI customer research platform, for $2 billion

Salesforce has had talks to acquire Listen Labs, an AI startup that provides marketing research to brands, for $2 billion.

admin September 9, 2026 2 minutes read

Salesforce could be on the hunt for acquisitions to beef up its AI capabilities.

The software giant has recently been in talks to buy Listen Labs, an AI-powered customer research platform for $2 billion, according to people familiar with the matter. The talks have not been finalized and could still fall apart, according to a person with knowledge of the deal.

Salesforce and Listen Labs did not respond to requests for comment.

Listen Labs provides AI-driven market analysis for brands such as Anthropic, Google, and Nestlé. If the deal were to become finalized, it would be part of a wave of AI acquisitions in recent weeks, with Nvidia acquiring HuggingFace for around $12.9 billion and Stripe buying OpenRouter for around $8 billion.

Salesforce has been pushing to improve its AI efforts, with a particular focus on enterprise agents. The Information reported that they considered acquiring HuggingFace before it was sold to Nvidia.

Listen Labs, cofounded by Alfred Wahlforss and Florian Juengermann in 2023, was last valued at $500 million in a financing round earlier this year. Its backers include Sequoia Capital, Ribbit Capital, Conviction Partners, Pear, and Neo.